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AS level and A level business studies / Peter Stimpson

By: Stimpson, Peter.
Series: Cambridge international examinations. Publisher: Cambridge : Cambridge University Press, 2002Description: vii, 529 p. : ill. ; 28 cm.ISBN: 0521003679 (pbk.).Other title: Business studies.Subject(s): A-level examinations -- Study guides | Advanced supplementary examinations -- Study guides | Business -- Examinations -- Study guides | Management -- Examinations -- Study guidesDDC classification: 658
Contents:
Introduction. - Unit 1. Business and the environment. 1. The need for and nature of business activity. 2. Business activity and economic structure. 3. Business size and business growth. 4. Business objectives and strategies. 5. Constraints on business strategies : 1 external economic influences. 6. Constraints on business strategies : 2 Technological, legal, social and environmental. - Unit 2. Marketing decisions. 7. Marketing issues and concepts. 8. Market research and sales forecasting. 9. The marketing mix-product. 10. The marketing mix-pricing decisions. 11. Marketing decisions : promotion and place. 12. Marketing strategy and market planning. - Unit 3. People in organisations. - 13. Motivation in theory. 14. Motivation in practice. 15. Management roles and leadership styles. 16. The structure of organisations. 17. Communication. 18. Human resource management. 19. Further human resource management. - Unit 4. Operations management decisions. 20. Introducing operations management. 21. Cost, break-even and costing methods. 22. Improving operational efficiency: 1 capacity, scale of operation and work study. 23. Improving operational efficiency : 2 stock management ; lean production. 24. Improving operational efficiency : 3 quality issues ; operational planning. - Unit 5. Business accounting and finance. 25. Business finance. 26. The need for business accounts. 27. The final accounts of a business. 28. Analysis of published accounts. 29. Investment appraisal. 30. Cash flow management and budgeting. - Unit 6. Numerate techniques for business studies. 31. Information for decision making. - Unit 7. Revising for examinations. - 32. Preparing for your examinations. - Glossary. - Index.
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Main Collection TC External Storage
658 STI (Browse shelf) 1 Available CALxx,03000,03,GR 5000067956 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Introduction. - Unit 1. Business and the environment. 1. The need for and nature of business activity. 2. Business activity and economic structure. 3. Business size and business growth. 4. Business objectives and strategies. 5. Constraints on business strategies : 1 external economic influences. 6. Constraints on business strategies : 2 Technological, legal, social and environmental. - Unit 2. Marketing decisions. 7. Marketing issues and concepts. 8. Market research and sales forecasting. 9. The marketing mix-product. 10. The marketing mix-pricing decisions. 11. Marketing decisions : promotion and place. 12. Marketing strategy and market planning. - Unit 3. People in organisations. - 13. Motivation in theory. 14. Motivation in practice. 15. Management roles and leadership styles. 16. The structure of organisations. 17. Communication. 18. Human resource management. 19. Further human resource management. - Unit 4. Operations management decisions. 20. Introducing operations management. 21. Cost, break-even and costing methods. 22. Improving operational efficiency: 1 capacity, scale of operation and work study. 23. Improving operational efficiency : 2 stock management ; lean production. 24. Improving operational efficiency : 3 quality issues ; operational planning. - Unit 5. Business accounting and finance. 25. Business finance. 26. The need for business accounts. 27. The final accounts of a business. 28. Analysis of published accounts. 29. Investment appraisal. 30. Cash flow management and budgeting. - Unit 6. Numerate techniques for business studies. 31. Information for decision making. - Unit 7. Revising for examinations. - 32. Preparing for your examinations. - Glossary. - Index.

Business Studies : 9707