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Uncommon practice : people who deliver a great brand experience / Interbrand, Forum ; [edited by Andy Milligan and Shaun Smith]

Contributor(s): Milligan, Andy | Smith, Shaun | Forum Corporation | Interbrand.
Publisher: Harlow, U.K. : Prentice Hall/Financial Times, 2002Description: xii, 174 p. : ill. (some col.) ; 27 cm.ISBN: 0273659367.Subject(s): Advertising -- Brand name products | Service industries -- MarketingDDC classification: 658.827
Contents:
Thank you. - Introduction. - 1. Virgin. - 2. Pizzaexpress. - 3. Banyan Tree hotels and resorts. 4. Oxfam. - 5. Midwest express. - 6. Harley-Davidson. - 7. Pret a Manger. - 8. Tesco. - 9. Easygroup. - 10. Krispy kreme. - 11. First direct. - 12. Fairmont hotels & resorts. 13. RBC financial group. 14. The carphone warehouse. - 15. Manchester United. 16. Harrah's. - 17. John Lewis. - 18. Richer sounds. - Amazon.com. - Conclusion. - Uncommon practices. - About the editors.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode Remark
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5

 658.827 UNC (Browse shelf) 1 Available SOMAC,37000,03,CL 5000036023
Main Collection TC External Storage
658.827 UNC (Browse shelf) 1 Available GENxx,GENxx,03,GR 5000068545 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

First published in Great Britain in 2002

Thank you. - Introduction. - 1. Virgin. - 2. Pizzaexpress. - 3. Banyan Tree hotels and resorts. 4. Oxfam. - 5. Midwest express. - 6. Harley-Davidson. - 7. Pret a Manger. - 8. Tesco. - 9. Easygroup. - 10. Krispy kreme. - 11. First direct. - 12. Fairmont hotels & resorts. 13. RBC financial group. 14. The carphone warehouse. - 15. Manchester United. 16. Harrah's. - 17. John Lewis. - 18. Richer sounds. - Amazon.com. - Conclusion. - Uncommon practices. - About the editors.