Brand marketing [videorecording] : why we eat, drink, and wear brand names.
Contributor(s): Learning Seed Company
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Publisher: [Lake Zurich, IL] : Learning Seed, c2000Description: 1 videodisc (19 min.) : sd., col. with b & w sequences ; 4 3/4 in. + 1 guide (16 p., 19 cm.) in container.ISBN: 0917159047.Subject(s): Marketing | Branding (Marketing)DDC classification: 658.827 Summary: The change from purchasing goods and commodities to that of purchasing brand names is a revolution in marketing as well as a change in how we view the world. In order to understand our culture, marketing, and our consumer society, one must understand the power of brand names.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Media Resources | Taylor's Library-TU | 658.827 BRA (Browse shelf) | 1 | Available | SCAFS,70006,02,GR | 1000807368 |
The change from purchasing goods and commodities to that of purchasing brand names is a revolution in marketing as well as a change in how we view the world. In order to understand our culture, marketing, and our consumer society, one must understand the power of brand names.