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Developing business strategies / David A. Aaker

By: Aaker, David A. (David Allen), 1938-.
Publisher: New York : John Wiley, c2001Edition: 6th ed.Description: xiv, 338 p. : ill. ; 24 cm.ISBN: 0471064114.Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.4012
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.4012 AAK (Browse shelf) 1 Available SLASx,05000,03,GR 1000503725

Includes bibliographical references and index.