Developing business strategies / David A. Aaker
By: Aaker, David A. (David Allen)
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Publisher: New York : John Wiley, c2001Edition: 6th ed.Description: xiv, 338 p. : ill. ; 24 cm.ISBN: 0471064114.Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.4012
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.4012 AAK (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 1000503725 |
Includes bibliographical references and index.