Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott
By: Temporal, Paul
.
Contributor(s): Trott, Martin.
Publisher: Singapore : John Wiley, c2001Description: xii, 211 p. : ill. ; 24 cm.ISBN: 0471846155 (hbk.); 9780471846154 (hbk.).Subject(s): Relationship marketing | Branding (Marketing)DDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 TEM 2001 (Browse shelf) | 1 | Available | TBSxx,08010,03,GR | SHTEx,70002,02,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD | SLASx,05000,03,GR | 5000106867 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 5 |
658.827 TEM (Browse shelf) | 1 | Available | SHTEx,70002,02,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD | SLASx,05000,03,GR | TBSxx,08010,03,GR | 5000036046 |
Includes index.