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Media research techniques / Arthur Asa Berger

By: Berger, Arthur Asa, 1933-.
Publisher: Thousand Oaks : SAGE, c1998Edition: 2nd ed.Description: viii, 175 p. : ill. ; 24 cm.ISBN: 0761915370.Subject(s): Mass media -- Research -- MethodologyDDC classification: 302.23072
Contents:
Preface. - Pt. 1. Research projects. 1. Guided research projects. 2. Research logs. 3. Content analysis : newspaper comics pages. 4. Survey interviews : media utilization. 5. Social roles : television soap opera characters. 6. Depth interviews : favorite singers and records. 7. Rhetorical analysis : magazine advertisements. 8. Library research : audiences of radio talk shows. 9. Focus groups : reasons for attending films. 10. Experiments : humor. 11. Participant observation : video game players. 12. Historical research : images of shopping malls in the popular press. 13. Comparative analysis : images of Disneyland (and Disney World) in the American popular and scholarly press. - Pt. II. Writing and thinking. 14. Writing with style. 15. Avoiding common writing errors. 16. Avoiding common reasoning errors. 17. Writing a research report. - References. - Name index. - Subject index. - About the author.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
302.23072 BER (Browse shelf) 1 Available SOMAC,37000,04,GR 5000027180
Main Collection Taylor's Library-TU
302.23072 BER (Browse shelf) 1 Available SOMAC,37000,04,GR 5000027027
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 3

 302.23072 BER (Browse shelf) 1 Available SOMAC,37000,04,GR 5000030002

Preface. - Pt. 1. Research projects. 1. Guided research projects. 2. Research logs. 3. Content analysis : newspaper comics pages. 4. Survey interviews : media utilization. 5. Social roles : television soap opera characters. 6. Depth interviews : favorite singers and records. 7. Rhetorical analysis : magazine advertisements. 8. Library research : audiences of radio talk shows. 9. Focus groups : reasons for attending films. 10. Experiments : humor. 11. Participant observation : video game players. 12. Historical research : images of shopping malls in the popular press. 13. Comparative analysis : images of Disneyland (and Disney World) in the American popular and scholarly press. - Pt. II. Writing and thinking. 14. Writing with style. 15. Avoiding common writing errors. 16. Avoiding common reasoning errors. 17. Writing a research report. - References. - Name index. - Subject index. - About the author.