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Focus groups : a practical guide for applied research / by Richard A. Krueger & Mary Anne Casey

By: Krueger, Richard A.
Contributor(s): Casey, Mary Anne [(j.a.)].
Publisher: Thousand Oaks, Calif. : SAGE, c2000Edition: 3rd ed.Description: xvi, 215 p. : . ill. ; 25 cm.ISBN: 0761920714.Subject(s): Focus groups | Social sciences -- MethodologyDDC classification: 361.61068
Contents:
Preface. - Acknowledgments. - 1. Overview of Focus Groups. - 2. Planning the Focus Group Study. - 3. Developing a Questioning Route. - 4. Participants in a Focus Group. - 5. Moderating Skills. - 6. Analyzing Focus Group Results. - 7. Reporting. - 8. Styles of Focus Group Research. - 9. Adapting Focus Groups to Audiences and Environments. - 10. Modifications of Focus Groups. - 11. Answering Questions About the Quality of Focus Group Research. - References. - Index. - About the Authors.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode Remark
Main Collection Taylor's Library-TU

Floor 4, Shelf 10 , Side 1, TierNo 4, BayNo 1

361.61068 KRU (Browse shelf) 1 Available SOMAC,37004,04,GR 5000027513
Main Collection TU External Storage-Block E
361.61068 KRU (Browse shelf) 1 Available SOMAC,37004,04,GR 1000121690 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1
Main Collection TU External Storage-Block E
361.61068 KRU (Browse shelf) 1 Available SOMAC,37004,04,GR 1000121689 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Preface. - Acknowledgments. - 1. Overview of Focus Groups. - 2. Planning the Focus Group Study. - 3. Developing a Questioning Route. - 4. Participants in a Focus Group. - 5. Moderating Skills. - 6. Analyzing Focus Group Results. - 7. Reporting. - 8. Styles of Focus Group Research. - 9. Adapting Focus Groups to Audiences and Environments. - 10. Modifications of Focus Groups. - 11. Answering Questions About the Quality of Focus Group Research. - References. - Index. - About the Authors.