Focus groups : a practical guide for applied research / by Richard A. Krueger & Mary Anne Casey
By: Krueger, Richard A.
Contributor(s): Casey, Mary Anne [(j.a.)].
Publisher: Thousand Oaks, Calif. : SAGE, c2000Edition: 3rd ed.Description: xvi, 215 p. : . ill. ; 25 cm.ISBN: 0761920714.Subject(s): Focus groups | Social sciences -- MethodologyDDC classification: 361.61068Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 10 , Side 1, TierNo 4, BayNo 1 |
361.61068 KRU (Browse shelf) | 1 | Available | SOMAC,37004,04,GR | 5000027513 | ||
Main Collection | TU External Storage-Block E | 361.61068 KRU (Browse shelf) | 1 | Available | SOMAC,37004,04,GR | 1000121690 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 | ||
Main Collection | TU External Storage-Block E | 361.61068 KRU (Browse shelf) | 1 | Available | SOMAC,37004,04,GR | 1000121689 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Preface. - Acknowledgments. - 1. Overview of Focus Groups. - 2. Planning the Focus Group Study. - 3. Developing a Questioning Route. - 4. Participants in a Focus Group. - 5. Moderating Skills. - 6. Analyzing Focus Group Results. - 7. Reporting. - 8. Styles of Focus Group Research. - 9. Adapting Focus Groups to Audiences and Environments. - 10. Modifications of Focus Groups. - 11. Answering Questions About the Quality of Focus Group Research. - References. - Index. - About the Authors.