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Entrepreneurship in practice: a practical guide/ H. C. Matthew Sim.

By: Sim, H. C. Matthew.
Publisher: Singapore : Pearson / Prentice Hall, c2006Description: xi, 157 p. ; 24 cm.ISBN: 9812449736 (pbk.); 9789812449733 (pbk.).Subject(s): New business enterprises | EntrepreneurshipDDC classification: 658.11
Contents:
What is an entrepreneur? -- Market analysis. -- Understanding your customers. -- Product/Service formulation. -- Determining the right product price. -- Promoting your business. -- Distribution of products. -- Selecting the right business location. -- Human resource management --Financial management. -- Preparing the business plan. -- Go forth and be successful.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 23 , Side 2, TierNo 5, BayNo 7

658.11 SIM (Browse shelf) 1 Available SHTEx,70002,03,GR 5000026992

Includes bibliographical references and index.

What is an entrepreneur? -- Market analysis. -- Understanding your customers. -- Product/Service formulation. -- Determining the right product price. -- Promoting your business. -- Distribution of products. -- Selecting the right business location. -- Human resource management --Financial management. -- Preparing the business plan. -- Go forth and be successful.