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Advertising promotion and new media / edited by Marla R. Stafford and Ronald J. Faber.

Contributor(s): Stafford, Marla R, 1960- | Faber, Ronald J, 1948-.
Publisher: New Delhi : Prentice-Hall of India, c2006Description: xii, 380 p. : ill. ; 23 cm.ISBN: 9788120327399 (pbk.).Subject(s): Internet advertising | Advertising | Interactive multimedia | Interactive marketingDDC classification: 659.144
Partial contents:
Part I. Defining, understanding, and measuring new media advertising -- Part II. Important elements of internet advertising -- Part III. Banners, pop-ups, and online sponsorship -- Part IV. Other new media ad forms -- Part V. Conclusion.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
659.144 ADV 2006 (Browse shelf) 1 Available SHTEx,70002,03,GR 5000100141

"Eastern Economy Edition" -- Cover.

Includes bibliographical references and index.

Part I. Defining, understanding, and measuring new media advertising -- Part II. Important elements of internet advertising -- Part III. Banners, pop-ups, and online sponsorship -- Part IV. Other new media ad forms -- Part V. Conclusion.