Collaboration and co-creation : new platforms for marketing and innovation / Gaurav Bhalla.
By: Bhalla, Gaurav
.
Publisher: New York : Springer, c2011Description: xiv, 205 p. : ill. ; 24 cm.ISBN: 9781441970817 (hbk.); 1441970819 (hbk.); 9781441970824 (ebk.).Subject(s): Marketing | SellingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 2 |
658.8 BHA 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000125142 |
Includes bibliographical references and indexes.