Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany
By: Jewler, A. Jerome
.
Contributor(s): Drewniany, Bonnie L [(j.a.)].
Publisher: Belmont, Calif.: Wadsworth, c2001Edition: 7th ed.Description: xiv, 312 p. : ill. ; 26 cm.ISBN: 0534557848.Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.132 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.132 JEW (Browse shelf) | 1 | Available | SOMAC,37000,03,RA | 5000033860 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 1, BayNo 1 |
659.132 JEW (Browse shelf) | 1 | Available | SOMAC,09030,03,RM | 5000146224 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.132 HOR 2009 Brilliant copywriting : | 659.132 JAC 2012 Copywriting : | 659.132 JAC 2012 Copywriting : | 659.132 JEW Creative strategy in advertising / | 659.132 JEW Creative strategy in advertising / | 659.132 JEW Creative strategy in advertising / | 659.132 JEW Creative strategy in advertising / |
Preface. - Ch. 1. Creating unexpected but relevant selling messages. Ch. 2. Targeting a diverse marketplace. Ch. 3. Fact-finding : the basis for effective creative work. Ch. 4. Strategy : the creative before the creative. Ch. 5. Finding the big idea. Ch. 6. Working in print. Ch. 7. Designing to communicate. Ch. 8. Writing for radio-can you see what I'm saying? Ch. 9. Working in television. Ch. 10. Using direct marketing to build lasting relationships. Ch. 11. The internet : the ultimate direct. Ch. 12. Retail advertising. Ch. 13. Convincing the client. Ch. 14. Now it's time to land that job. - Appendix : assignments. - Suggested readings. - Index.