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The global village : transformations in world life and media in the 21st century / Marshall McLuhan and Bruce R. Powers

By: McLuhan, Marshall, 1911-1980.
Contributor(s): Powers, Bruce R [(j.a.)].
Series: Communication and society / edited by George Gerbner and Marsha Siefert. Publisher: Oxford : Oxford University Press, 1989Description: xiii, 220 p. : ill. ; 21 cm.ISBN: 0195079108.Subject(s): Mass media -- Social aspects | Mass media -- Technological innovations | Technology -- Social aspectsDDC classification: 302.234
Contents:
I. Explorations in visual and acoustic space: 1. The reasonating interval. 2. The wheel and the axle. 3. Visual and acoustic space. 4. East meets west in the hemispheres. 5. Plato and Angelism 6. Hidden effects. - II. The Global effects of Vidoe-related technologies : 7. Global robotism : the satisfactions. 8. Global robotosim: the dissatisfactions. 9. Angels to robots: from Euclidean space to Einsteinian space. - III. The United States and Canada: the border as a resonating interval : 10. Epilogue: Canada as Counter-environment. - IV. A glossary of tetrads : Tetradic glossary.
Summary: "The Global village extends the visionary work Marshall McLuhan first offered in his pionering book Understanding Media to today's world-wide, integrated electronic network, proposing a detailed conceptual framework in terms by which the technological advances of the past two decades may be understood. At the heart of the book is the argument that today's users of technology are caught between two very different ways of perceiving the world. On the one hand there is what the authors refer to as visual space - the linear, quantitative mode of perception that is characteristic of the western world ; on the other hand there is acoustic space - the holistic, qualitative reasoning of the east, toward which all of the latest technologies are pushing us. The authors warn, however, that this movement towards acoustic space may not go smoothly. Indeed, McLuhan and powers argue that with the advent of the global village - the result of worldwide communications - these two worldviews "are slamming into each other at the speed of light," asserting that "the key to peace is to understanding both these systems simultaneously." Adopting a refreshingly impartial approach, the authors seek to do today what McLuhan did so successfully twenty-five years ago - to look around the corner of the coming world, and to help us all be prepared for what we will find there." - Back cover.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
302.234 MAC (Browse shelf) 1 Available SOMAC,37001,03,CL 5000046438
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 4

 302.234 MAC (Browse shelf) 1 Available SOMAC,37001,03,CL 5000047991
Main Collection Taylor's Library-TU

Floor 3, Shelf Transit , Side 1, TierNo 5, BayNo 4

 302.234 MAC (Browse shelf) 1 Available SOMAC,37001,03,CL 5000047050

First issued as an Oxford University Press paperback, 1992

First published in 1989 by Oxford University Press

I. Explorations in visual and acoustic space: 1. The reasonating interval. 2. The wheel and the axle. 3. Visual and acoustic space. 4. East meets west in the hemispheres. 5. Plato and Angelism 6. Hidden effects. - II. The Global effects of Vidoe-related technologies : 7. Global robotism : the satisfactions. 8. Global robotosim: the dissatisfactions. 9. Angels to robots: from Euclidean space to Einsteinian space. - III. The United States and Canada: the border as a resonating interval : 10. Epilogue: Canada as Counter-environment. - IV. A glossary of tetrads : Tetradic glossary.

"The Global village extends the visionary work Marshall McLuhan first offered in his pionering book Understanding Media to today's world-wide, integrated electronic network, proposing a detailed conceptual framework in terms by which the technological advances of the past two decades may be understood. At the heart of the book is the argument that today's users of technology are caught between two very different ways of perceiving the world. On the one hand there is what the authors refer to as visual space - the linear, quantitative mode of perception that is characteristic of the western world ; on the other hand there is acoustic space - the holistic, qualitative reasoning of the east, toward which all of the latest technologies are pushing us. The authors warn, however, that this movement towards acoustic space may not go smoothly. Indeed, McLuhan and powers argue that with the advent of the global village - the result of worldwide communications - these two worldviews "are slamming into each other at the speed of light," asserting that "the key to peace is to understanding both these systems simultaneously." Adopting a refreshingly impartial approach, the authors seek to do today what McLuhan did so successfully twenty-five years ago - to look around the corner of the coming world, and to help us all be prepared for what we will find there." - Back cover.