Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
By: Lamb, Charles W
.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Publisher: Mason, OH : South-Western/Cengage Learning, 2013Copyright date: ©2013Edition: Twelfth edition.Description: xxiv, 832, [52] pages : colour illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781111821647 (hardback); 111182164X (hardback).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Course reserves |
|---|---|---|---|---|---|---|---|---|
| Reserve Collection | Taylor's Library-TU | 658.8 LAM 2013 (Browse shelf) | 1 | Available | TBSxx,28000,03,RM | 5000162700 | ||
| Main Collection | Taylor's Library-TU | 658.8 LAM 2013 (Browse shelf) | 1 | Available | TBSxx,28000,03,RM | 5000162670 | ||
| Main Collection | Taylor's Library-TU | 658.8 LAM 2013 (Browse shelf) | 1 | Available | TBSxx,28000,03,RM | 5000142511 |
Includes bibliographical references and index.