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Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.

By: Lamb, Charles W.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Publisher: Mason, OH : South-Western/Cengage Learning, 2013Copyright date: ©2013Edition: Twelfth edition.Description: xxiv, 832, [52] pages : colour illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781111821647 (hardback); 111182164X (hardback).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
Item type Current location Call number Copy number Status Notes Date due Barcode Course reserves
Reserve Collection Taylor's Library-TU
658.8 LAM 2013 (Browse shelf) 1 Available TBSxx,28000,03,RM 5000162700

Principles of Marketing

Main Collection Taylor's Library-TU
658.8 LAM 2013 (Browse shelf) 1 Available TBSxx,28000,03,RM 5000162670
Main Collection Taylor's Library-TU
658.8 LAM 2013 (Browse shelf) 1 Available TBSxx,28000,03,RM 5000142511

Includes bibliographical references and index.