Marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel.
By: Lamb, Charles W.
Contributor(s): Hair, Joseph F., Jr | McDaniel, Carl, Jr.
Publisher: Mason, OH : South-Western/Cengage Learning, 2013Copyright date: ©2013Edition: Twelfth edition.Description: xxiv, 832, [52] pages : colour illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781111821647 (hardback); 111182164X (hardback).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Reserve Collection | Taylor's Library-TU |
Floor 2, Shelf 2 , Side 1, TierNo 2, BayNo 1 |
658.8 LAM 2013 (Browse shelf) | 1 | Available | TBSxx,28000,03,RM | 5000162700 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 5 |
658.8 LAM 2013 (Browse shelf) | 1 | Available | TBSxx,28000,03,RM | 5000162670 | |
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 5 |
658.8 LAM 2013 (Browse shelf) | 1 | Available | TBSxx,28000,03,RM | 5000142511 |
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658.8 LAM 2012 Essentials of marketing / | 658.8 LAM 2012 Essentials of marketing / | 658.8 LAM 2012 Essentials of marketing / | 658.8 LAM 2013 Marketing / | 658.8 LAM 2013 Marketing / | 658.8 LAM 2013 Marketing / | 658.8 LAM 2015 MKTG 8 / |
Includes bibliographical references and index.