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Marketing : an introduction / Gary Armstrong, Philip Kotler

By: Armstrong, Gary (Gary M.).
Contributor(s): Kotler, Philip.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 6th ed.Description: xxvi, 625 p. : ill. (some col.) ; 26 cm. + transparencies (1 v. (loose-leaf) in a box) + 2 electronic optical disc (CD-ROM) (4 3/4 in.).ISBN: 0130351334 (pbk.); 0131202758 (Int. ed.).Subject(s): MarketingDDC classification: 658.8
Contents:
Pt. 1. Understanding Marketing and the Marketing Process. 1. Marketing in a Changing World: Creating Customer Value and Satisfaction. 2. Strategic Planning and the Marketing Process. - Pt. 2. Assessing Opportunities in a Dynamic Marketing Environment. 3. Marketing in the Internet Age. 4. The Marketing Environment. 5. Managing Marketing Information. 6 Consumer and Business Buyer Behavior. Pt. 3. Developing Marketing Strategy and the Marketing Mix. 7. Marketing Segmentation, Targeting, and Positioning for Competitive Advantage. 8. Product and Service Strategies. 9. New-Product Development and Product Life-Cycle Strategies. 10. Pricing Products: Pricing Considerations and Strategies. 11. Marketing Channels and Supply Chain Management. 12. Retailing and Wholesaling. 13. Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations. 14. Integrated Marketing Communications: Personal Selling and Direct Marketing. - Pt.. Extending Marketing. 15. The Global Marketplace. 16. Marketing and Society: Social Responsibility and Marketing Ethics. - Appendix 1. Marketing Arithmetic. - Appendix 2. Careers in Marketing. - Notes. - Video Cases. - Glossary. - Credits. - Indexes.
Item type Current location Shelf location Call number Vol info Copy number Status Notes Date due Barcode Remark
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 ARM (Browse shelf) 1 Available SHTEx,70004,03,GR 1000802782
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 2

 658.8 ARM (Browse shelf) 1 Available SHTEx,70004,03,GR 5000034444
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 ARM (Browse shelf) 1 Available GENLS,GENLS,03,GR 1000506531
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 ARM (Browse shelf) 1 Available GENLS,GENLS,03,GR 1000506530
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 2

 658.8 ARM (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000014342
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 2

 658.8 ARM (Browse shelf) 1 Available SOMAC,37004,03,GR 5000039510
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 ARM (Browse shelf) 1 Available SOMAC,37003,03,GR 1000113442
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 2

 658.8 ARM (Browse shelf) 1 Available SOMAC,37003,03,RM 5000034445
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 ARM (Browse shelf) 1 Available SOMAC,37003,03,RM 1000112914
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 ARM (Browse shelf) 1 Available SOMAC,37003,03,RM 1000112913
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 ARM (Browse shelf) 1 Available SOMAC,37003,03,RM 1000112912
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 ARM (Browse shelf) INSTR RES CD 1 Available SOMAC,37003,03,GR 1000118131
Teaching Resource Taylor's Library-TU
658.8 ARM (Browse shelf) Transperancies 1 Available SOMAC,37003,03,RM 5000187544
Main Collection TC External Storage
658.8 ARM (Browse shelf) 1 Available GENxx,GENxx,02,GR 5000068442 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Pt. 1. Understanding Marketing and the Marketing Process. 1. Marketing in a Changing World: Creating Customer Value and Satisfaction. 2. Strategic Planning and the Marketing Process. - Pt. 2. Assessing Opportunities in a Dynamic Marketing Environment. 3. Marketing in the Internet Age. 4. The Marketing Environment. 5. Managing Marketing Information. 6 Consumer and Business Buyer Behavior. Pt. 3. Developing Marketing Strategy and the Marketing Mix. 7. Marketing Segmentation, Targeting, and Positioning for Competitive Advantage. 8. Product and Service Strategies. 9. New-Product Development and Product Life-Cycle Strategies. 10. Pricing Products: Pricing Considerations and Strategies. 11. Marketing Channels and Supply Chain Management. 12. Retailing and Wholesaling. 13. Integrated Marketing Communication: Advertising, Sales Promotion, and Public Relations. 14. Integrated Marketing Communications: Personal Selling and Direct Marketing. - Pt.. Extending Marketing. 15. The Global Marketplace. 16. Marketing and Society: Social Responsibility and Marketing Ethics. - Appendix 1. Marketing Arithmetic. - Appendix 2. Careers in Marketing. - Notes. - Video Cases. - Glossary. - Credits. - Indexes.

1 electronic optical disc (CD-ROM) : Instructor's resource CD-ROM [for] Marketing : an introduction, 6th ed. [by] Gary Armstrong, Philip Kotler. ISBN 0130353965

1 electronic optical disc (CD-ROM) : Mastering [marketing] to accompany Amstrong & Kotler's [Marketing : an introduction, 6/e.], Universal CD ed. ISBN 0130475505

Marketing : an introduction : overhead transparencies, 6th ed. [by] Gary Armstrong, Philip Kotler. ISBN 0130353930. Transparencies cover chapters 1-16