Taylor's Library Banner
Image from Google Jackets

Captains of consciousness : advertising and the social roots of the consumer culture / Stuart Ewen.

By: Publication details: New York : Basic Books, c2001.Edition: 25th Anniversary edDescription: viii, 257 p. : ill. ; 21 cmISBN:
  • 0465021557 (pbk.)
  • 9780465021550 (pbk.)
Subject(s): DDC classification:
  • 659.10973 EWE
Contents:
Acknowledgments. - Preface. - Memoirs of a commodity fetishist. - Pt. I. "Shorter hours, higher wages..." 2. Mobilizing the instincts. 3. Advertising: civilizing the self. - Pt. II. The political ideology of consumption. 1. Assembling a new world of facts. 2. Commercializing expression. 3. Advertising's truth. 4. Obliterating the factory. 5. Consumption and social change. 6. Consumption : a partial totality. - Pt. III. Mom, dad and the kids: toward a modern architecture of daily life. - 1. Industrialization and the family : changing modes of survival. 2. Radical visions and the transformation of patriarchal authority. 3. The family as ground for business enterprise. 4. Youth as an industrial ideal. 5. Father : the patriarch as wage slave. 6. Consumption and the ideal of the new woman. 7. Consumption and sedution. - Consumer report. The social crisis of the mass culture. - Notes. - Bibliography. - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 27, Side 2, TierNo 3, BayNo 1

 659.10973 EWE 2001 | 659.10973 EWE (Browse shelf(Opens below)) 1 Available SOMAC,37000,02,GR 5000106723

First McGraw-Hill paperback edition, 1977.

Includes bibliographic references and index.

Acknowledgments. - Preface. - Memoirs of a commodity fetishist. - Pt. I. "Shorter hours, higher wages..." 2. Mobilizing the instincts. 3. Advertising: civilizing the self. - Pt. II. The political ideology of consumption. 1. Assembling a new world of facts. 2. Commercializing expression. 3. Advertising's truth. 4. Obliterating the factory. 5. Consumption and social change. 6. Consumption : a partial totality. - Pt. III. Mom, dad and the kids: toward a modern architecture of daily life. - 1. Industrialization and the family : changing modes of survival. 2. Radical visions and the transformation of patriarchal authority. 3. The family as ground for business enterprise. 4. Youth as an industrial ideal. 5. Father : the patriarch as wage slave. 6. Consumption and the ideal of the new woman. 7. Consumption and sedution. - Consumer report. The social crisis of the mass culture. - Notes. - Bibliography. - Index.