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Marketing research : an aid to decision making / Alan T. Shao

By: Shao, Alan T.
Publisher: Cincinnati, Ohio : South-Western/Thomson Learning, c2002Edition: 2nd ed.Description: xxiii, 610 p. : ill. ; 28 cm.ISBN: 0324074506.Subject(s): Marketing researchDDC classification: 658.83
Contents:
Pt. 1. An Overview of Marketing Research. Ch. 1. Marketing Research: Initial Questions. Ch. 2. Marketing Research Process Overview. - Pt. 2. Gathering Information. Ch. 3. Using Computer Technology for Marketing Research. Ch. 4. Marketing Research and the Internet. Appendix: Sites for Marketing Researchers. Ch. 5. Secondary Data. Ch. 6. Primary Data Collection: Qualitative and Observational Research. Ch. 7. Primary Data Collection: Survey Research. Ch. 8. Attitude Measurement and Scaling Techniques. Ch. 9. Questionnaire Design. Ch. 10. Experimentation and Test Marketing. Ch. 11. Marketing Research Worldwide. - Pt. 3. Marketing Research Worldwide. - Pt. 3. Basic Statistics and Sampling Theory. Ch. 12. Fundamentals of Statistics and Sampling Theory. - Pt. 4. Data Preparation and Analysis. Ch. 13. Preparation of Data Analysis. Ch. 14. Descriptive Statistics. Ch. 15. Univariate Testing. Ch. 16. Bivariate Statistics: Parametric Tests. Ch. 17. Bivariate Statistics: Nonparametric Tests. Ch. 18. Multivariate Statistics. - Pt. 5. Data Communication. Ch. 19. Communicating the Research Findings. - Appendix: Statistical Tables. - Glossary. - URL Index. - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 6

658.83 SHA (Browse shelf) 1 Available SOMAC,37003,04,GR 5000097209
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 6

658.83 SHA (Browse shelf) 1 Available SOMAC,37003,04,GR 5000036474

Pt. 1. An Overview of Marketing Research. Ch. 1. Marketing Research: Initial Questions. Ch. 2. Marketing Research Process Overview. - Pt. 2. Gathering Information. Ch. 3. Using Computer Technology for Marketing Research. Ch. 4. Marketing Research and the Internet. Appendix: Sites for Marketing Researchers. Ch. 5. Secondary Data. Ch. 6. Primary Data Collection: Qualitative and Observational Research. Ch. 7. Primary Data Collection: Survey Research. Ch. 8. Attitude Measurement and Scaling Techniques. Ch. 9. Questionnaire Design. Ch. 10. Experimentation and Test Marketing. Ch. 11. Marketing Research Worldwide. - Pt. 3. Marketing Research Worldwide. - Pt. 3. Basic Statistics and Sampling Theory. Ch. 12. Fundamentals of Statistics and Sampling Theory. - Pt. 4. Data Preparation and Analysis. Ch. 13. Preparation of Data Analysis. Ch. 14. Descriptive Statistics. Ch. 15. Univariate Testing. Ch. 16. Bivariate Statistics: Parametric Tests. Ch. 17. Bivariate Statistics: Nonparametric Tests. Ch. 18. Multivariate Statistics. - Pt. 5. Data Communication. Ch. 19. Communicating the Research Findings. - Appendix: Statistical Tables. - Glossary. - URL Index. - Index.