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Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens

By: Kotler, Philip.
Contributor(s): Bowen, John (John T.), 1948- | Makens, James C.
Publisher: Upper Saddle River, NJ : Prentice Hall, 2003Copyright date: ©2003Edition: 3rd edition.Description: xvii, 893 pages ; illustrations (chiefly colour) ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0131200577.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
647.940688 KOT (Browse shelf) 1 Available SHTEx,30004,03,RM 1000802509
Graduate Collection Taylor's Library-TU
647.940688 KOT (Browse shelf) 1 Available SHTEx,70002,03,RM 1000802507
Main Collection Taylor's Library-TU
647.940688 KOT (Browse shelf) 1 Available SHTEx,70004,03,RM 1000802324