Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
By: Perreault, William D., Jr
.
Series: McGraw-Hill/Irwin series in marketing. Publisher: Boston : Irwin/McGraw-Hill, c2003Edition: 9th ed.Description: xxxii, 624 [31] p. ; 28 cm. + 1 CD-ROM.ISBN: 0071198695; 0072464208; 0072467207 (CD-ROM); 0072557982..Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 1000802437 | |||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 7 |
658.8 PER (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000037667 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000504826 | |||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 PER (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 1000504825 | |||
| Accompanying Material(Print) | Taylor's Library-TU | 658.8 PER (Browse shelf) | Clippings | 1 | Available | SHTEx,70002,03,GR | 5000034392 |
1 CD-ROM : CD-ROM to accompany Essentials of Marketing : a global managerial approach. 9th ed.
Accompanied by: Applications in basic marketing : clippings from the popular business press. 2002-2003 ed. / William D. Perreault Jr., E. Jerome McCarthy (ix, 214 p. ; 26 cm.), c2003.
Includes bibliographical references and indexes