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Diffusion of innovations / Everett M. Rogers

By: Rogers, Everett M.
Publisher: N.Y. : Free Press, c1995Edition: 4th ed.Description: xvii, 519 p. : ill. ; 25 cm.ISBN: 0029266718.Subject(s): Diffusion of innovations -- Study and teaching -- History | Diffusion of innovationsDDC classification: 303.484
Contents:
Preface. - Ch. 1. Elements of Diffusion. - Ch. 2. A History of Diffusion Research. - Ch. 3. Contributions and Criticisms of Diffusion Research. - Ch. 4. The Generation of Innovations. - Ch. 5. The Innovation-Decision Process. - Ch. 6. Attributes of Innovations and their Rate of Adoption. - Ch. 7. Innovativeness and Adopter Categories. - Ch. 8. Diffusion Networks. - Ch. 9. The Change Agent. - Ch. 10. Innovation in Organizations. - Ch. 11. Consequences of Innovations. - Bibliography. - Name Index. - Subject Index. - About the Author.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 2, TierNo 5, BayNo 1

 303.484 ROG (Browse shelf) 1 Available SOMAC,37000,03,GR 5000027682
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 2, TierNo 5, BayNo 1

 303.484 ROG (Browse shelf) 1 Available SOMAC,37000,03,GR 5000027245
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 2, TierNo 5, BayNo 1

 303.484 ROG (Browse shelf) 1 Available SOMAC,37000,03,GR 5000027246

Preface. - Ch. 1. Elements of Diffusion. - Ch. 2. A History of Diffusion Research. - Ch. 3. Contributions and Criticisms of Diffusion Research. - Ch. 4. The Generation of Innovations. - Ch. 5. The Innovation-Decision Process. - Ch. 6. Attributes of Innovations and their Rate of Adoption. - Ch. 7. Innovativeness and Adopter Categories. - Ch. 8. Diffusion Networks. - Ch. 9. The Change Agent. - Ch. 10. Innovation in Organizations. - Ch. 11. Consequences of Innovations. - Bibliography. - Name Index. - Subject Index. - About the Author.