Disruption : overturning conventions and shaking up the marketplace / Jean-Marie Dru.
By: Dru, Jean-Marie
.
Publisher: New York : John Wiley, c1997Description: ix, 239 p. : ill. ; 24 cm.ISBN: 9780471165651 (hbk.); 0471165654 (hbk.); 0471190845 (custom ed.).Subject(s): Advertising -- Cross-cultural studies | Advertising agencies | Creative ability in businessDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 6 |
659.1 DRU 1997 (Browse shelf) | Available | SOMAC,37003,02,CL | 5000098111 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 659.1 DES Design for corporate image : | 659.1 DIR Direct mail marketing design. | 659.1 DIW Advertising management / | 659.1 DRU 1997 Disruption : | 659.1 DYE 2005 Advertising as communication / | 659.1 EXC Excellence in advertising : | 659.1 FEL 2013 Advertising : |
Includes bibliographical references (p. 221-223) and index.