Marketing management : a strategic, decision-making approach / Harper W. Boyd, Jr. ... [et al.].
Series: The McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill, c2002Edition: 4th ed.Description: xxi, 594 p. : ill. ; 26 cm. + 1 electronic optical disc (CD-ROM).ISBN: 0071123075 (Int.ed.); 0071123083 (pkg); 0072315237; 0072315288 (CD-ROM).Subject(s): Boyd, Harper W
| Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 MAR (Browse shelf) | 1 | Available | UNISA, 56431 | 5000014079 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000014206 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | TBSxx,34007,03,AD | 5000017203 |
1 CD-ROM : GAMAR 3 CD-ROM to accompany Marketing management by Jean Claude larreche (INSEAD).
Includes bibliographical references and indexes.