Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H.Lucas.
By: Ferrell, O. C
.
Contributor(s): Hartline, Michael D | Lucas, George H.
Publisher: Mason, OH : South-Western Thomson Learning, c2002Edition: 2nd ed.Description: xxvi, 469 p. : ill. ; 26 cm.ISBN: 0030321034.Subject(s): Marketing -- Management -- Case studies | Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 3 |
658.8 FER (Browse shelf) | 1 | Available | SHTEx,30004,03,GR | 5000026639 |