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Mass communication research and theory / edited by Guido H. Stempel III, David H. Weaver, G. Cleveland Wilhoit

Contributor(s): Stempel, Guido Hermann, 1928- [(ed.)] | Weaver, David H. (David Hugh), 1946- [(j.ed.)] | Wilhoit, G. Cleveland [(j.ed.)].
Publisher: Boston, Mass. : Allyn and Bacon, c2003Description: viii, 440 p. ; 24 cm.ISBN: 020535923X.Subject(s): Mass media -- Philosophy | Mass media -- Research -- MethodologyDDC classification: 302.23072
Contents:
About the authors. - Acknowledgments. - 1. Guido H. Stempel III & Bruce H. Westley / The systematic study of mass communication. - 2. Stephen Everett / Broadcast research. - 3. Kristin McGrath / Newspaper research. - 4. Hugh M. Culbertson / Applied public relations research. - 5. Tom Bowers / Advertising research. - 6. Douglas M. McLeod & Phillip J. Tichenor / The logic of social and behavioral science. - 7. Lewis Donohew & Philip Palmgreen / Constructing theory. - 8. Keith R. Stamm / Measurement decisions. - 9. David H. Weaver / Basic statistical tools. - 10. Daniel Riffe / Data analysis and SPSS programs for basic statistics. - 11. Guido H. Stempel III / Content analysis. - 12. Kathleen A. Hansen / Using databases for content analysis. - 13. Pamela J. Shoemaker & Maxwell E. McCombs / Survey research. - 14. Lee B. Becker / Secondary analysis . - 15. Maria Elizabeth Grabe & Bruce H. Westley / The controlled experiment. - 16. Bradley Greenberg, Matthew S. Eastin, & Gina M. Garramone / Ethical issues in conducting mass communication research. - 17. Claude Cookman / Presenting quantitative data. - 18. Robert S. Fortner & Clifford G. Christians / Separating wheat from Chaff in qualitative studies. - 19. David Paul Nord / The practice of historical research. - 20. Erik Ugland, Everette E. Dennis, & Donald M. Gillmor / Legal research in mass communication. - 21. Guido H. Stempel III & Bruce H. Westley / Presentation of research results. - Glossary. - Name index. - Subject index.

About the authors. - Acknowledgments. - 1. Guido H. Stempel III & Bruce H. Westley / The systematic study of mass communication. - 2. Stephen Everett / Broadcast research. - 3. Kristin McGrath / Newspaper research. - 4. Hugh M. Culbertson / Applied public relations research. - 5. Tom Bowers / Advertising research. - 6. Douglas M. McLeod & Phillip J. Tichenor / The logic of social and behavioral science. - 7. Lewis Donohew & Philip Palmgreen / Constructing theory. - 8. Keith R. Stamm / Measurement decisions. - 9. David H. Weaver / Basic statistical tools. - 10. Daniel Riffe / Data analysis and SPSS programs for basic statistics. - 11. Guido H. Stempel III / Content analysis. - 12. Kathleen A. Hansen / Using databases for content analysis. - 13. Pamela J. Shoemaker & Maxwell E. McCombs / Survey research. - 14. Lee B. Becker / Secondary analysis . - 15. Maria Elizabeth Grabe & Bruce H. Westley / The controlled experiment. - 16. Bradley Greenberg, Matthew S. Eastin, & Gina M. Garramone / Ethical issues in conducting mass communication research. - 17. Claude Cookman / Presenting quantitative data. - 18. Robert S. Fortner & Clifford G. Christians / Separating wheat from Chaff in qualitative studies. - 19. David Paul Nord / The practice of historical research. - 20. Erik Ugland, Everette E. Dennis, & Donald M. Gillmor / Legal research in mass communication. - 21. Guido H. Stempel III & Bruce H. Westley / Presentation of research results. - Glossary. - Name index. - Subject index.