Defending the brand [electronic resource] : aggressive strategies for protecting your brand in the online arena / Brian H. Murray.
By: Murray, Brian H
.
Contributor(s): ebrary, Inc.
Publisher: New York : American Management Association, c2004Description: xvi, 268 p. : ill. ; 24 cm.Subject(s): Brand name products | Electronic commerce | Product management | Electronic booksDDC classification: 658.8/27 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/27 (Browse shelf) | Available |
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.