Marketing communications : an integrated approach / P.R. Smith with Jonathan Taylor.
By: Smith, P. R. (Paul Russell)
.
Contributor(s): Taylor, Jonathan.
Publisher: London : Kogan Page, c2002Edition: 3rd ed.Description: xvi, 640 p. : ill. ; 25 cm.ISBN: 0749436697.Subject(s): Marketing literature | MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 7 |
658.8 SMI (Browse shelf) | 1 | Available | SHTEx,70002,03,RM | 5000034324 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 7 |
658.8 SMI (Browse shelf) | 1 | Available | SHTEx,70005,03,RA | 5000034349 |
Includes bibliographical references and index.