Contemporary marketing / Louis E. Boone, David L. Kurtz.
By: Boone, Louis E
.
Contributor(s): Kurtz, David L.
Publisher: Mason, Ohio : South-Western/Thomson Learning, c2004Edition: 11th ed.Description: li, 599 p. : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0324185103 (hbk.).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Vol info | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 BOO (Browse shelf) | 1 | Available | UNISA,19003,03,AD | 1000505156 | ||
| Accompanying Material (Media Resource) | Taylor's Library-TU | 658.8 BOO (Browse shelf) | Set of 4 sound discs | 1 | Available | UNISA,19003,03,AD | 1000505160 |
Set of 4 sound discs : Contemporary Marketing : Audio Chapter Review ISBN 0324192150.
CD-ROM : Contemporary Marketing : Xtra ISBN 0324192142.
Includes bibliographical references and indexes.