Sport & event marketing / Nigel Pope, Doug Turco
By: Pope, Nigel
.
Contributor(s): Turco, Doug [(j.a.)].
Publisher: Roseville, N.S.W. : McGraw-Hill Australia, c2001Description: vi, 222 p. : ill. ; 24 cm.ISBN: 0074708112 (pbk.).Other title: Sport and event marketing.Subject(s): Special events -- Marketing | Sports -- MarketingDDC classification: 796.0698
Contents:
Foreword. - Preface. - Acknowledgments. - 1. Introduction and overview. - 2. Marketing in the sport and event industries. - 3. Consumer behaviour. - 4. Business-to-business marketing. - 5. Services marketing. - 6. Managing services. - 7. Marketing communications. - 8. Event sponsorship. - 9. Event endorsement. - 10. Pricing, ticketing and attendance. - 11. Merchandising, licences and concessions. - 12. Event tourism. - 13. Research in event marketing. - Index.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TC External Storage | 796.0698 POP (Browse shelf) | 1 | Available | GENxx,GENxx,03,GR | 5000053747 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Foreword. - Preface. - Acknowledgments. - 1. Introduction and overview. - 2. Marketing in the sport and event industries. - 3. Consumer behaviour. - 4. Business-to-business marketing. - 5. Services marketing. - 6. Managing services. - 7. Marketing communications. - 8. Event sponsorship. - 9. Event endorsement. - 10. Pricing, ticketing and attendance. - 11. Merchandising, licences and concessions. - 12. Event tourism. - 13. Research in event marketing. - Index.