The practice of market and social research : an introduction / Yvonne McGivern
By: McGivern, Yvonne.
Publisher: Harlow, England : Financial Times/Prentice Hall, an imprint of ℗earson Education, [2003]Copyright date: ©2003Description: xx, 390 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273655060 (paperback); 027365506X (paperback).Subject(s): Marketing research -- Methodology | Social sciences -- MethodologyDDC classification: 001.4Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 3, Shelf 1 , Side 2, TierNo 1, BayNo 1 |
001.4 MAC 2003 (Browse shelf) | 1 | Available | SHTEx,70002,04,CL | 5000041430 |
Includes bibliographical references (pages 375-379) and index.