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Management of electronic media / Alan B. Albarran.

By: Albarran, Alan B.
Publisher: Belmont, Calif. : Wadsworth, c2002Edition: 2nd ed.Description: xx, 315 p. : ill. ; 25 cm.ISBN: 0534561918 (hbk.).Subject(s): Mass media -- ManagementDDC classification: 302.23068
Contents:
Preface. - List of abbreviations and acronyms. - 1. Managing in the electronic media. - 2. Strategic alliances and partnerships. - 3. Ethics of management. - 4. Theories of management. - 5. Financial management. - 6. Managing personnel. - 7. Understanding markets and audiences. - 8. Programming: strategy and distribution. - 9. Marketing. - 10. News and news management. - 11. Regulatory influences and electronic media management. 12. The internet and electronic media management. - Glossary of key terms. - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 3, BayNo 3

 302.23068 ALB (Browse shelf) 1 Available SOMAC,37001,03,RA 5000027026
Main Collection Taylor's Library-TU

Floor 3, Shelf Transit , Side 1, TierNo 2, BayNo 1

 302.23068 ALB (Browse shelf) 1 Available SOMAC,37001,03,RA 5000027036
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 3, BayNo 3

 302.23068 ALB (Browse shelf) 1 Available SOMAC,37002,03,RA 5000027048

Includes bibliographical references and index.

Preface. - List of abbreviations and acronyms. - 1. Managing in the electronic media. - 2. Strategic alliances and partnerships. - 3. Ethics of management. - 4. Theories of management. - 5. Financial management. - 6. Managing personnel. - 7. Understanding markets and audiences. - 8. Programming: strategy and distribution. - 9. Marketing. - 10. News and news management. - 11. Regulatory influences and electronic media management. 12. The internet and electronic media management. - Glossary of key terms. - Index.