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Rethinking marketing : sustainable market-ing enterprise in Asia / Philip Kotler ... [et al.].

Contributor(s): Kotler, Philip.
Publisher: Singapore : Prentice Hall, 2003Description: x, 206 p. : ill., ports. ; 23 cm.ISBN: 0130465445 (pbk.).Subject(s): Marketing -- Asia -- Case studies | Marketing -- Asia -- Management -- Case studies | Marketing -- AsiaDDC classification: 658.80095
Contents:
About the authors. - Preface. - Introduction. About the sustainable market-ing enterprise model. - Pt. I. Sustainable. Ch. 1. Drive your sustainability loop. - Pt. II. Market-ing. Ch. 2. Analyse your landscape. Ch. 3. Design your archtecture. Strategy : "How to win the mind share". Tactic : "How to win the market share". Value : "How to win the heart share". Ch. 4. Balance your scorecard. - Pt. III. Enterprise. Ch. 5. Build your inspiration, culture and institution. Inspiration. Culture. Institution. - Epilogue. Putting it all together. - Appendix 1. The Asian landscape. - Appendix 2. Generic architecture for facing the crisis.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode Remark
Graduate Collection TU External Storage-LCS
658.80095 RET (Browse shelf) 1 Available SHTEx,35050,03,CL 1000808534 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 4, BayNo 8

 658.80095 RET (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000019169

Includes bibliographical references.

About the authors. - Preface. - Introduction. About the sustainable market-ing enterprise model. - Pt. I. Sustainable. Ch. 1. Drive your sustainability loop. - Pt. II. Market-ing. Ch. 2. Analyse your landscape. Ch. 3. Design your archtecture. Strategy : "How to win the mind share". Tactic : "How to win the market share". Value : "How to win the heart share". Ch. 4. Balance your scorecard. - Pt. III. Enterprise. Ch. 5. Build your inspiration, culture and institution. Inspiration. Culture. Institution. - Epilogue. Putting it all together. - Appendix 1. The Asian landscape. - Appendix 2. Generic architecture for facing the crisis.