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Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins.

By: Calkins, Tim.
Publisher: Basingstoke : Palgrave Macmillan, 2014Description: 294 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781137278753 (paperback).Subject(s): Strategic planning | Product managementDDC classification: 658.4012
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.4012 CAL 2014 (Browse shelf) 1 Available TBSxx,34001,03,CL 5000160267

Originally published: 2012.

Includes bibliographical references (pages [269]-279) and index.