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Principles of marketing / Philip Kotler, Gary Armstrong

By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 10th ed., Int. ed.Description: xxix, 661, [76] p. : ill. (some col.) ; 28 cm. + 2 electronic optical dics (CD-ROM) (4 3/4 in.).ISBN: 0131018612 (hbk.); 0131212761 (pbk. : Int. ed.).Subject(s): MarketingDDC classification: 658.8
Contents:
About the Authors. - Preface. - Pt. 1. Understanding Marketing And The Marketing Process. Ch. 1: Marketing : Managing Profitable Customer Relationships. Ch. 2 : Company and Marketing Strategy : Partnering to Build Customer Relationships. Ch. 3 : Marketing in the Digital Age : Making New Customer Connections. - Pt. II. Developing Marketing Opportunities And Strategies. Ch. 4 : The Marketing Environment. Ch. 5 : Managing Marketing Information. Ch. 6 : Consumer Markets and Customer Buyer Behavior. Ch. 7 : Business Markets and Business Buyer Behavior. Ch. 8 : Segmentation, Targeting, and Positioning : Building the Right Relationships with the Right Customers. - Pt. III. Developing The Marketing Mix. Ch. 9 : Product, Service, and Branding Strategies. Ch. 10 : New-Product Development and Product Life-Cycle Strategies. Ch. 11 : Pricing Considerations and Approaches. Ch. 12 : Pricing Strategies. Ch. 13 : Marketing Channels and Supply Chain Management. Ch. 14 : Retailing and Wholesaling. Ch. 15 : Integrated Marketing Communication Strategy. Ch. 16 : Advertising, Sales Promotion, and Public Relations. Ch. 17 : Personal Selling and Direct Marketing. - Pt. IV : Managing Marketing. Ch. 18 : Creating Competitive Advantage. Ch. 19 : The Global Marketplace. Ch. 20 : Marketing and Society : Social Responsibility and Marketing Ethics. - Appendix 1 : Measuring and Forecasting Demand A-1. - Appendix 2 : Marketing Arithmetic A-9. - References R-1. - Credits C-1. - Glossary G-1. - Index I-1.
Item type Current location Shelf location Call number Vol info Copy number Status Notes Date due Barcode Remark
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 KOT (Browse shelf) 1 Available SOMAC,09030,03,RM 1000122745
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 4

658.8 KOT (Browse shelf) 1 Available SOMAC,09030,03,RM 5000043206
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 4

658.8 KOT (Browse shelf) 1 Available SOMAC,37003,03,GR 5000097559
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 4

658.8 KOT (Browse shelf) 1 Available SOMAC,09030,03,RM 5000097213
Accompanying Material (Media Resource) Taylor's Library-TU
658.8 KOT (Browse shelf) 1 Available SOMAC,09030,03,RM 1000117012
Teaching Resource Taylor's Library-TU
658.8 KOT (Browse shelf) LC 1 Available UNISA,19003,03,GR 1000506144
Main Collection TC External Storage
658.8 KOT (Browse shelf) 1 Available GENxx,GENxx,03,GR 5000067872 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

Catalogued based on Int ed.

TCSS : Copy is in hardcover binding (56711)

About the Authors. - Preface. - Pt. 1. Understanding Marketing And The Marketing Process. Ch. 1: Marketing : Managing Profitable Customer Relationships. Ch. 2 : Company and Marketing Strategy : Partnering to Build Customer Relationships. Ch. 3 : Marketing in the Digital Age : Making New Customer Connections. - Pt. II. Developing Marketing Opportunities And Strategies. Ch. 4 : The Marketing Environment. Ch. 5 : Managing Marketing Information. Ch. 6 : Consumer Markets and Customer Buyer Behavior. Ch. 7 : Business Markets and Business Buyer Behavior. Ch. 8 : Segmentation, Targeting, and Positioning : Building the Right Relationships with the Right Customers. - Pt. III. Developing The Marketing Mix. Ch. 9 : Product, Service, and Branding Strategies. Ch. 10 : New-Product Development and Product Life-Cycle Strategies. Ch. 11 : Pricing Considerations and Approaches. Ch. 12 : Pricing Strategies. Ch. 13 : Marketing Channels and Supply Chain Management. Ch. 14 : Retailing and Wholesaling. Ch. 15 : Integrated Marketing Communication Strategy. Ch. 16 : Advertising, Sales Promotion, and Public Relations. Ch. 17 : Personal Selling and Direct Marketing. - Pt. IV : Managing Marketing. Ch. 18 : Creating Competitive Advantage. Ch. 19 : The Global Marketplace. Ch. 20 : Marketing and Society : Social Responsibility and Marketing Ethics. - Appendix 1 : Measuring and Forecasting Demand A-1. - Appendix 2 : Marketing Arithmetic A-9. - References R-1. - Credits C-1. - Glossary G-1. - Index I-1.

1 electronic optical dics (CD-ROM) : Instructor's course organizer CD-ROM with presentation manager: principles of marketing. ISBN 0131848674

Australian Degree Programme : 24108T

Business Studies : 9707