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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill

By: Saunders, M. N. K.
Contributor(s): Lewis, Philip, 1945- [(j.a.)] | Thornhill, Adrian [(j.a.)].
Publisher: Harlow, England : Prentice Hall/Financial Times, 2003Edition: 3rd ed.Description: xviii, 504 p. : ill. ; 25 cm.ISBN: 0273658042 (pbk.).Subject(s): Business -- Research -- Data processing | Business -- Research -- Methodology | Management -- Research -- Data processing | Management -- Research -- MethodologyDDC classification: 650.072
Contents:
How to use this book. - Preface to the third edition. - Contributors. - 1. The nature of business and management research and structure of this book. - 2. Formulating and clarifying the research topic. - 3. Critically reviewing the literature. - 4. Deciding on the research approach and choosing a research strategy. - 5. Negotiating access and research ethics - 6. Selecting samples. - 7. Using secondary data. - 8. Collecting primary data through observation. - 9. Collecting primary data using semi-structured and in-depth interviews. - 10. Collecting primary data using questionnaries. - 11. Analysing quantitative data. - 12. Analysing qualitative data. - 13. Writing and presenting your project report. - Bibliography. - Appendices. - Glossary. - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TC External Storage
650.072 SAU (Browse shelf) 1 Available GEN, 103893 5000059254 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

First published under the Pitman Publishing imprint 1997

How to use this book. - Preface to the third edition. - Contributors. - 1. The nature of business and management research and structure of this book. - 2. Formulating and clarifying the research topic. - 3. Critically reviewing the literature. - 4. Deciding on the research approach and choosing a research strategy. - 5. Negotiating access and research ethics - 6. Selecting samples. - 7. Using secondary data. - 8. Collecting primary data through observation. - 9. Collecting primary data using semi-structured and in-depth interviews. - 10. Collecting primary data using questionnaries. - 11. Analysing quantitative data. - 12. Analysing qualitative data. - 13. Writing and presenting your project report. - Bibliography. - Appendices. - Glossary. - Index.

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