Marketing management : an asian perspective / Philip Kotler ... [et al.].
Contributor(s): Chin Tiong Tan
| Kotler, Philip | Leong, Siew Meng | Swee Hoon Ang.
Publisher: Singapore : Prentice Hall, c1999Edition: 2nd ed.Description: xvi, 904 p. : ill. ; 24 cm.ISBN: 0130109800 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 6 |
658.8 MAR (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000014252 |
Includes bibliographical references and indexes.