Taylor's Library

Normal view MARC view ISBD view

Internet marketing : strategy, implementation and practice / Dave Chaffey ... [et al.].

Contributor(s): Chaffey, Dave, 1963-.
Publisher: Harlow : Prentice Hall/Financial Times, 2003Edition: 2nd ed.Description: xix, 484 p. : col. ill. ; 27 cm.ISBN: 0273658832 (pbk.).Other title: Internet marketing.Subject(s): Internet marketing | InternetDDC classification: 658.84
Contents:
Preface. - Guided tour. - About the authors. - Acknowledgements. - Pt. 1. Internet marketing fundamentals. 1. An introduction to internet marketing. 2. The internet micro-environment. 3. The internet macro-environment. - Pt. 2. Internet strategy development. 4. Internet marketing strategy. 5. The internet and the marketing mix. 6. Relationship marketing using the internet. - Pt. 3. Internet marketing : implementation and practice. 7. Achieving online service quality. 8. Interactive marketing communications. 9. Maintaining and monitoring the online presence. 10. Business-to-consumer internet marketing. 11. Business-to-business internet marketing. - Glossary. - Subject index. - Name index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 3, BayNo 1

 658.84 INT (Browse shelf) 1 Available SOMAC,37003,03,RA 5000115446

First published 2000.

Includes bibliographical references and indexes.

Preface. - Guided tour. - About the authors. - Acknowledgements. - Pt. 1. Internet marketing fundamentals. 1. An introduction to internet marketing. 2. The internet micro-environment. 3. The internet macro-environment. - Pt. 2. Internet strategy development. 4. Internet marketing strategy. 5. The internet and the marketing mix. 6. Relationship marketing using the internet. - Pt. 3. Internet marketing : implementation and practice. 7. Achieving online service quality. 8. Interactive marketing communications. 9. Maintaining and monitoring the online presence. 10. Business-to-consumer internet marketing. 11. Business-to-business internet marketing. - Glossary. - Subject index. - Name index.