Behavioural aspects of marketing / Keith C. Williams.
By: Williams, Keith C
.
Contributor(s): CAM Foundation | Institute of Marketing.
Publisher: Oxford : Butterworth-Heinemann, 1981Description: ix, 235 p. : ill. ; 24 cm.ISBN: 0750606088.Subject(s): Consumers | Motivation research (Marketing)DDC classification: 658.8342
Contents:
1. The behavioural background 2. Perception 3. Learning 4. Motivation 5. Social influences on behaviour 6. Attitudes and social behaviour 7. The individual within society 8. Modelling consumer behaviour 9. Behavioural aspects of the organization 10. The individual in the organization 11. The challenge of the future.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 8 |
658.8342 WIL (Browse shelf) | 1 | Available | SHTEx,35050,03,GR | 5000038867 |
"Published on behalf of the Institute of Marketing and the CAM Foundation."
1. The behavioural background 2. Perception 3. Learning 4. Motivation 5. Social influences on behaviour 6. Attitudes and social behaviour 7. The individual within society 8. Modelling consumer behaviour 9. Behavioural aspects of the organization 10. The individual in the organization 11. The challenge of the future.