Offensive marketing, or, How to make your competitors followers / [by] Hugh Davidson; foreword by Anthony J. F. O'Reilly.
By: Davidson, J.H. (J. Hugh)
.
Publisher: London : Penguin Books, 1972Description: 415 p. : ill. ; 20 cm.ISBN: 0140091173.Subject(s): MarketingDDC classification: 658.8
Contents:
1. Profitable 2. Offensive 3. Integrated 4. Strategic 5. Effectively executed 6. Offensive marketing for the future.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3 |
658.8 DAV (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000043573 |
Includes bibliographical references and index.
1. Profitable 2. Offensive 3. Integrated 4. Strategic 5. Effectively executed 6. Offensive marketing for the future.