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Becoming a public relations writer : a writing process workbook for the profession / by Ronald D. Smith.

By: Smith, Ronald D, 1948-.
Publisher: New York : Routledge/Taylor and Francis Group, 2008Edition: 3rd ed.Description: xv, 440 p. ; 24 cm.ISBN: 9780805863017 (pbk.); 080586301X (pbk.).Subject(s): Public relations | Public relations -- Authorship | PublicityDDC classification: 659.2
Contents:
Writing and what it means to you -- Effective writing -- Persuasive communication -- The writing process -- News and the public relations writer -- News releases -- Working with the media -- Broadcast media -- Organizational features -- Advocacy and opinion -- Fliers, brochures, and web sites -- Newsletters and corporate reports -- Direct mail appeals -- Public relations advertising -- Speeches and interviews -- Information kits -- Writing for news conferences.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 28 , Side 1, TierNo 4, BayNo 3

 659.2 SMI (Browse shelf) 1 Available SHTEx,70005,03,CL 5000045855
Main Collection Taylor's Library-TU
659.2 SMI (Browse shelf) 1 Available SLASx,05000,03,GR 1000518622

Includes bibliographical references and index.

Writing and what it means to you -- Effective writing -- Persuasive communication -- The writing process -- News and the public relations writer -- News releases -- Working with the media -- Broadcast media -- Organizational features -- Advocacy and opinion -- Fliers, brochures, and web sites -- Newsletters and corporate reports -- Direct mail appeals -- Public relations advertising -- Speeches and interviews -- Information kits -- Writing for news conferences.