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Harvard business review on marketing.

Series: Harvard business review paperback series. Publisher: Boston : Harvard Business School Press, c2001Description: vii, 182 p. : ill. ; 21 cm.ISBN: 1578518040 (pbk.); 9781578518043 (pbk.).Other title: On marketing | Marketing.Uniform titles: Harvard business review. Subject(s): Marketing | Marketing -- Management | Branding (Marketing)DDC classification: 658.8
Contents:
The brand report card. -- Bringing a dying brand back to life. -- How to fight a price war. -- The real business of the internet. -- The lure of global branding. -- Are the strategic stars aligned for your corporate brand? -- Torment your customers (they'll love it) -- Boost your marketing ROI with experimental design. -- About the contributors. -- Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
658.8 HAR (Browse shelf) 1 Available SHTEx,70002,03,GR 5000027598

Contains articles previously published in the Harvard business review.

Includes bibliographical references and index.

The brand report card. -- Bringing a dying brand back to life. -- How to fight a price war. -- The real business of the internet. -- The lure of global branding. -- Are the strategic stars aligned for your corporate brand? -- Torment your customers (they'll love it) -- Boost your marketing ROI with experimental design. -- About the contributors. -- Index.