Essentials of marketing research / Tony Proctor.
By: Proctor, Tony
.
Publisher: Harlow, England : Financial Times / Prentice Hall, 2003Edition: 3rd ed.Description: xiv, 560 p. : ill. ; 25 cm.ISBN: 0273674005.Subject(s): Marketing researchDDC classification: 658.83
Contents:
1. The nature of marketing research 2. Planning the research project. 3. Secondary data. 4. Sampling. 5. Surveys. 6. Measurement and scaling. 7. Questionnaires. 8. Qualitative research. 9. Observations and experiments. 10. Quantitative data analysis. 11. Qualitative data analysis. 12. Evaluating, reports and presentation. 13. Applied marketing research. 14. Marketing research settings: business-to-business, services and internal marketing. 15. Global marketing research. 16. Marketing decision-support systems.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 6 |
658.83 PRO (Browse shelf) | 1 | Available | SHTEx,70002,04,RA | 5000043400 |
1. The nature of marketing research 2. Planning the research project. 3. Secondary data. 4. Sampling. 5. Surveys. 6. Measurement and scaling. 7. Questionnaires. 8. Qualitative research. 9. Observations and experiments. 10. Quantitative data analysis. 11. Qualitative data analysis. 12. Evaluating, reports and presentation. 13. Applied marketing research. 14. Marketing research settings: business-to-business, services and internal marketing. 15. Global marketing research. 16. Marketing decision-support systems.