Which ad pulled best? : 40 case histories on how to write and design ads that work / [edited by] Scott C. Purvis, Philip Ward Burton.
Contributor(s): Burton, Philip Ward
| Purvis, Scott C.
Series: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 9th ed.Description: xvii, 120 p. : ill. ; 28 cm.ISBN: 0072556641 (pbk.).Other title: Forty case histories on how to write and design ads that work.Subject(s): Advertising copy -- Evaluation | AdvertisingDDC classification: 659.1 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 659.1 WHI (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000036094 | ||
| Main Collection | Taylor's Library-TU | 659.1 WHI (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000036100 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 7 |
659.1 WHI (Browse shelf) | 1 | Available | SOMAC,37000,03,AD | 5000036101 |
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Includes index.
Foreword. - Section 1 : Consumer Advertisements Tested by Gallup & Robinson. - Section 2 : Principles Demonstrated by Tested Advertisements. - Section 3 : List of Advertisers. - The Who-What-How of Testing Printed Advertising. - It's the Benefit: Analysis of Which Ad Pulled Best? Examples Reveal How to Make Advertisements Pull Better. - What to Do to Get Attention, Create Desire, and Get Action When You Write Advertisements. - PACT Principles of Copy Testing. - Interviews with Experts:Answers to Common and Important Questions about Advertising. - George Gallup: Gallup & Robinson, Inc. - Ted Bell: Young & Rubicam and Leo Burnett. - Roy Grace: Creative Hall of Fame Inductee. - Jay Schulberg: Bozell Worldwide. - Bob Skollar: Grey Advertising. - Andrew Joseph Byrne: Consultant in Direct Marketing and Direct Advertising. - 40 Sets of Consumer Advertisements Tested by Gallup & Robinson.