Taylor's Library

Normal view MARC view ISBD view

An introduction to tourism / Leonard J. Lickorish, Carson L. Jenkins.

By: Lickorish, Leonard J. (Leonard John).
Contributor(s): Jenkins, Carson L.
Publisher: Oxford, England : Butterworth-Heinemann, 1997Description: xii, 244 p. : ill. ; 25 cm.ISBN: 0750619562.Subject(s): TourismDDC classification: 338.4791
Contents:
Preface - 1. The nature and characteristics of the tourism industry - 2. How tourism developed - the history. - 3. The measurement of tourism. - 4. Factors influencing demand for tourism. - 5. Economic impacts of tourism. - 6. Social and cultural aspects of tourism. - 7. Tourism and the environment. - 8. Tourism trades. - 9. Marketing. - 10. Tourism policy, planning and development. - 11. The role of government. - 12. Tourism in developing countries. - 13. Tourism by world region. - 14. Future trends. - Index.
Summary: An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including:the history of tourism factors influencing the tourism industry tourism in developing countries sustainable tourism forecasting future trends.Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry.This invaluable introduction is written for all students of tourism and all those involved in the industry who want to know more about the structure, component activities and environment within which they work. Comprehensive introduction to the complex subject of tourism. Practical approach to the organization, marketing and development aspects of the tourism business International and worldwide overview: a reference as well as a textbook.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TU External Storage-LCS
338.4791 LIC (Browse shelf) 1 Available SHTEx,30010,03,GR 1000804558 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1
Main Collection Taylor's Library-TU

Floor 3, Shelf 6 , Side 2, TierNo 3, BayNo 5

 338.4791 LIC (Browse shelf) 1 Available SHTEx,30010,03,AD 5000038252

Includes bibliographical references and index.

Preface - 1. The nature and characteristics of the tourism industry - 2. How tourism developed - the history. - 3. The measurement of tourism. - 4. Factors influencing demand for tourism. - 5. Economic impacts of tourism. - 6. Social and cultural aspects of tourism. - 7. Tourism and the environment. - 8. Tourism trades. - 9. Marketing. - 10. Tourism policy, planning and development. - 11. The role of government. - 12. Tourism in developing countries. - 13. Tourism by world region. - 14. Future trends. - Index.

An Introduction to Tourism is the essential guide to the tourism industry. It provides a comprehensive and authoritative introduction to all facets of tourism including:the history of tourism factors influencing the tourism industry tourism in developing countries sustainable tourism forecasting future trends.Tourism has changed radically in recent years with the onset of many technological and economic changes and an ever increasing concern for the environment. This book provides a down-to-earth introduction to this complex and multi-faceted industry.This invaluable introduction is written for all students of tourism and all those involved in the industry who want to know more about the structure, component activities and environment within which they work. Comprehensive introduction to the complex subject of tourism. Practical approach to the organization, marketing and development aspects of the tourism business International and worldwide overview: a reference as well as a textbook.