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Visual communication : images with messages / Paul Martin Lester

By: Lester, Paul Martin.
Publisher: Australia ; United Kingdom : Wadsworth, c2003Edition: 3rd ed.Description: xii, 420 p., [8] p. of plates : ill. (some col.), maps (some col.) ports. ; 28 cm.ISBN: 0534562442 (pbk.).Subject(s): Visual communicationDDC classification: 302.23
Contents:
Preface. - Section 1. How we see. Ch. 1. To sense. To select. To perceive. Ch. 2. Light. Ch. 3. The eye, the retina, and the brain. - Section 2. Why we see. Ch. 4. What the brain sees : color, form, depth, and movement. Ch. 5. The sensual and perceptual theories of visual communication. - Section 3. The ethics of what we see. Ch. 7. Images that injure : pictorial stereotypes in the media. - Section 4. The media through which we see. Ch. 8. Typography. Ch. 9. Graphic design. Ch. 10. Informational graphics. Ch. 11. Cartoons. Ch. 12. Photography. Ch. 13. Motion pictures. Ch. 14. Television and video. Ch. 15. Computers. Ch. 16. World wide web. Ch. The more you know, the more you see. - Glossary. - Bibliograpy. - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 1

 302.23 LES (Browse shelf) 1 Available SOMAC,09050,03,RM 5000027829
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 1

 302.23 LES (Browse shelf) 1 Available SOMAC,09050,03,RM 5000037085
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 4, BayNo 1

 302.23 LES (Browse shelf) 1 Available SOMAC,09050,03,RM 5000034155

Previous ed.: 2000.

Preface. - Section 1. How we see. Ch. 1. To sense. To select. To perceive. Ch. 2. Light. Ch. 3. The eye, the retina, and the brain. - Section 2. Why we see. Ch. 4. What the brain sees : color, form, depth, and movement. Ch. 5. The sensual and perceptual theories of visual communication. - Section 3. The ethics of what we see. Ch. 7. Images that injure : pictorial stereotypes in the media. - Section 4. The media through which we see. Ch. 8. Typography. Ch. 9. Graphic design. Ch. 10. Informational graphics. Ch. 11. Cartoons. Ch. 12. Photography. Ch. 13. Motion pictures. Ch. 14. Television and video. Ch. 15. Computers. Ch. 16. World wide web. Ch. The more you know, the more you see. - Glossary. - Bibliograpy. - Index.