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Hospitality and travel marketing / Alastair M. Morrison

By: Morrison, Alastair M.
Publisher: Albany : Delmar Thomson Learning, c2002Edition: 3rd ed.Description: xviii, 625 p. : ill. (some col.) ; 26 cm.ISBN: 0766816052 (hbk.); 9780766816053 (hbk.).Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688
Contents:
Pt. I. Introduction to marketing (What is marketing?): 1. Marketing defined. 2. Marketing hospitality and travel services. 3. The hospitality and travel marketing system. - Pt. II Planning: research and analysis (Where are we now?) 4. Customer behavior. 5. Analyzing marketing opportunities. 6. Marketing research. - Pt. III Planning: Marketing strategy and planning (Where would we like to be?) 7. Marketing strategy: market segmentation and trends. 8. Marketing strategy: strategies, positioning, and marketing objectives. 9. The marketing plan and the 8 Ps - Pt. IV Implementing the marketing plan (How do we get there?) 10. Product development and partnership. 11. People: services and service quality 12. Packaging and programming. 13. The distribution mix and the travel trade. 14. Communications and the promotional mix. 15. Avertising. 16. Sales promotion and merchandising 17. Personal selling and sales management. 18. Public relations and publicity. 19. Pricing. - Pt. V Controlling and evaluating the plan (How do we make sure we get there? How do we know if we got there?) 20. Marketing management, evaluation, and control.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6

 647.940688 MOR 2002 (Browse shelf) 1 Available SHTEx,70002,03,AD 5000101653
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6

 647.940688 MOR (Browse shelf) 1 Available SHTEx,60001,03,GR 5000097956
Main Collection Taylor's Library-TU
647.940688 MOR (Browse shelf) 1 Available SHTEx,70002,03,AD 1000805369
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6

 647.940688 MOR (Browse shelf) 1 Available SHTEx,70002,03,AD 5000097061
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6

 647.940688 MOR (Browse shelf) 1 Available SHTEx,70002,03,AD 5000026642

Pt. I. Introduction to marketing (What is marketing?): 1. Marketing defined. 2. Marketing hospitality and travel services. 3. The hospitality and travel marketing system. - Pt. II Planning: research and analysis (Where are we now?) 4. Customer behavior. 5. Analyzing marketing opportunities. 6. Marketing research. - Pt. III Planning: Marketing strategy and planning (Where would we like to be?) 7. Marketing strategy: market segmentation and trends. 8. Marketing strategy: strategies, positioning, and marketing objectives. 9. The marketing plan and the 8 Ps - Pt. IV Implementing the marketing plan (How do we get there?) 10. Product development and partnership. 11. People: services and service quality 12. Packaging and programming. 13. The distribution mix and the travel trade. 14. Communications and the promotional mix. 15. Avertising. 16. Sales promotion and merchandising 17. Personal selling and sales management. 18. Public relations and publicity. 19. Pricing. - Pt. V Controlling and evaluating the plan (How do we make sure we get there? How do we know if we got there?) 20. Marketing management, evaluation, and control.