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Marketing management : text and cases / Robert J. Dolan

By: Dolan, Robert J.
Series: McGraw-Hill/Irwin series in marketing.Publisher: New York : Irwin / McGraw-Hill, c2002Description: ix, 498 p. : ill. ; 26 cm.ISBN: 0071123288.Subject(s): Marketing -- Management -- Case studies | Marketing -- ManagementDDC classification: 658.8
Contents:
Pt I. Introduction to the marketing process: Note on marketing strategy. Note on low-tech marketing math. Sealed air corporation. Tweeter etc. Warner-Lambert Ireland: Niconil. The aravind eye hospital, Madurai, India: In service for sight. The black & decker corporation (A): Power tools division. - Pt. II Product policy: Product policy. Northern telecom (A): Greenwich investment proposal (condensed). Northern Telecom (B): The Norstar launch. Swatch group: on internet time. Net.Genesis, Inc. Barco projection systems (A): Worldwide niche marketing. Goodyear: The aquatread launch. L'oreal of Paris: Bringing "Class to mass" with plenitude. - Pt. III Going to market: Going to market. U.S. pioneer electronics corporation. ROHM and HAAS (A): New product marketing strategy. Pizza Hut, Inc. HP consumer products business organization: Distributing printers via the internet. Priceline.Com: Name your own price. Biopure corporation. - Pt. IV Integrated marketing communications: Integrated marketing communications. Suave (C). Colgate-Palmolive company: The precision toothbrush. Dendrite international. Henkel group: Umbrella branding and globalization decisions. Launching the BMW Z3 roadster. Alloy.com: Marketing to generation Y. - Pt. V Pricing policy: Pricing: a value-based approach. Pricing and market making on the internet. Cumberland metal industries: Engineered products division, 1980. Eastman kodak company. Becton dickinson & Co.: Vacutainer systems division (Condensed). Onsale, Inc. Coca-cola's new vending machine (A): Pricing to capture value, or not?
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Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3

 658.8 DOL (Browse shelf) 1 Available SHTEx,70004,03,GR | SOCxx,37003,03,AD | SOCxx,91605,03,AD 5000034671

Pt I. Introduction to the marketing process: Note on marketing strategy. Note on low-tech marketing math. Sealed air corporation. Tweeter etc. Warner-Lambert Ireland: Niconil. The aravind eye hospital, Madurai, India: In service for sight. The black & decker corporation (A): Power tools division. - Pt. II Product policy: Product policy. Northern telecom (A): Greenwich investment proposal (condensed). Northern Telecom (B): The Norstar launch. Swatch group: on internet time. Net.Genesis, Inc. Barco projection systems (A): Worldwide niche marketing. Goodyear: The aquatread launch. L'oreal of Paris: Bringing "Class to mass" with plenitude. - Pt. III Going to market: Going to market. U.S. pioneer electronics corporation. ROHM and HAAS (A): New product marketing strategy. Pizza Hut, Inc. HP consumer products business organization: Distributing printers via the internet. Priceline.Com: Name your own price. Biopure corporation. - Pt. IV Integrated marketing communications: Integrated marketing communications. Suave (C). Colgate-Palmolive company: The precision toothbrush. Dendrite international. Henkel group: Umbrella branding and globalization decisions. Launching the BMW Z3 roadster. Alloy.com: Marketing to generation Y. - Pt. V Pricing policy: Pricing: a value-based approach. Pricing and market making on the internet. Cumberland metal industries: Engineered products division, 1980. Eastman kodak company. Becton dickinson & Co.: Vacutainer systems division (Condensed). Onsale, Inc. Coca-cola's new vending machine (A): Pricing to capture value, or not?