Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski
By: Rayport, Jeffrey F
.
Contributor(s): Jaworski, Bernard J [(j.a.)].
Series: [McGraw-Hill/Irwin series in marketing]. Publisher: Boston, Mass. : McGraw-Hill/Irwin marketspaceU c2004Edition: 2nd ed.Description: xxvii, 516 p. : ill. ; 27 cm.ISBN: 0072553472 (hbk.); 0072865253 (shrink-wrapped); 0071232664 (Int. ed.).Subject(s): Electronic commerceDDC classification: 658.84 | Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 2 |
658.84 RAY (Browse shelf) | 1 | Available | SOCIT,15004,03,RA | 5000036183 | |
| Main Collection | Taylor's Library-TU | 658.84 RAY (Browse shelf) | 1 | Available | SOCIT,15004,03,RA | 5000025718 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 2 |
658.84 RAY (Browse shelf) | 1 | Available | SOCIT,15004,03,RA | 5000037921 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 2 |
658.84 RAY (Browse shelf) | 1 | Available | SOCIT,15004,03,RA | 5000037682 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 1, BayNo 2 |
658.84 RAY (Browse shelf) | 1 | Available | SOCIT,15004,03,RA | 5000037683 |
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Includes index
I. The basic technology of the internet and the web - II. Strategy formulation for online firms - III. Technology infrastructure - IV. Capital infrastructure - V. Media infrastructure - VI. Public policy infrastructure - Appendix: Contributing authors - Glossary - Index.