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Travel, tourism, and hospitality research : a handbook for managers and researchers / edited by J.R. Brent Ritchie and Charles R. Goeldner.

Contributor(s): Ritchie, J. R. Brent | Goeldner, Charles R.
Publisher: New York : John Wiley, c1994Edition: 2nd ed.Description: xxiv, 614 p. : ill. ; 29 cm.ISBN: 0471582484 (pbk.); 9780471582489.Subject(s): Tourism -- ResearchDDC classification: 338.4791
Contents:
Part one. A managerial perspective. 1. A perspective on the purpose and nature of tourism research methods. 2. Roles of research in tourism management. 3. A decision design for tourism CEOs. 4. Crafting a destination vision. 5. Managing the research founction for effective policy formulation and decision making. 6. International tourism policy and management. - Part two. Fundamentals of travel and tourism research. 7. Concepts, definitions, and measures used in travel and tourism research. 8. Travel and tourism information sources. 9. Planning a tourism research investigations. 10. Demand forecasting and estimation. 11. Scaling and attitude measurement in travel and tourism research. 12. Issues in sampling and sample design - a managerial perspective. - Part three. National, regional, and municipal perspectives. 13. Research in national tourist organizations. 14. Tourism research in European national tourist organizations. 15. Research in state and provincial travel offices. 16. Research on urban tourism destinations. - Part four. Some disciplinary perspectives. 17. Research on the geography of tourism. 18. Developing and using psychographics in tourism research. 19. The political dimensions of tourism. 20. Anthropological research on tourism. 21. Environmental design and land use. - Part five. An industry sector perspective. 22. Research needs of travel retailers and wholesalers. 23. The convention and meetings sector - its operation and research needs. 24. Research needs for developing established events and attractions. 25. A framework of tourist attraction research. 26. Research needs of the restaurant industry. 27. Tourism research needs in the personal transportation modes: a 1990s perspective. 28. Research needs in the intercity bus and rail transportation industry. 29. Research needs of the lodging industry. 30. Research needs of small tourism enterprises. -
Part six. Assessing the impacts of tourism. 31. Assessing the economic impacts of travel and tourism - introduction to travel economic impact estimation. 32. Assessing the impacts of travel and tourism - measuring economic benefits. 33. Assessing the impacts of travel and tourism - measuring economic costs. 34. Evaluating the human resource (employment) requirements and impacts of tourism developments. 35. The social impact of tourism on developing regions and its measurement. 36. Frameworks for assessing tourism's environmentals impacts. 37. Event tourism: evaluating the impacts. - Part seven. Data collection methods of particular relevance. 38. En route surveys. 39. The delphi technique: a tool for long-range travel and tourism planning. 40. Using panels for travel and tourism research. 41. Qualitative research methods for the travel and tourism industry. 42. The nominal group technique-Applications in tourism research. 43. Model building and simulation. 44. Conjoint analysis in travel research: a manager's guide. 45. Multidimensional scaling and tourism research. - Part eight. Special marketing applications. 46. Assessing the effectiveness of persuasive communications in tourism. 47. Improving advertising conversion studies. 48. Evaluating tourism advertising campaigns: conversion vs. advertising tracking studies. 49. Methods of accountability research for destination marketing. 50. Evaluating the effectiveness of travel trade shows and other tourism sales promotion techniques. 51. Guidelines for the study of international tourism demand usage regression analysis. 52. Estimating the potential of international markets.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
338.4791 TRA 1994 (Browse shelf) 1 Available SOMAC,09030,02,GR | SHTEx,35050,03,RA 5000100237
Reference Collection Taylor's Library-TU
338.4791 TRA (Browse shelf) 1 Available SHTEx,60001,04,RM|SHTEx,35050,03,RA 1000803407

Includes bibliographical references and index.

Part one. A managerial perspective. 1. A perspective on the purpose and nature of tourism research methods. 2. Roles of research in tourism management. 3. A decision design for tourism CEOs. 4. Crafting a destination vision. 5. Managing the research founction for effective policy formulation and decision making. 6. International tourism policy and management. - Part two. Fundamentals of travel and tourism research. 7. Concepts, definitions, and measures used in travel and tourism research. 8. Travel and tourism information sources. 9. Planning a tourism research investigations. 10. Demand forecasting and estimation. 11. Scaling and attitude measurement in travel and tourism research. 12. Issues in sampling and sample design - a managerial perspective. - Part three. National, regional, and municipal perspectives. 13. Research in national tourist organizations. 14. Tourism research in European national tourist organizations. 15. Research in state and provincial travel offices. 16. Research on urban tourism destinations. - Part four. Some disciplinary perspectives. 17. Research on the geography of tourism. 18. Developing and using psychographics in tourism research. 19. The political dimensions of tourism. 20. Anthropological research on tourism. 21. Environmental design and land use. - Part five. An industry sector perspective. 22. Research needs of travel retailers and wholesalers. 23. The convention and meetings sector - its operation and research needs. 24. Research needs for developing established events and attractions. 25. A framework of tourist attraction research. 26. Research needs of the restaurant industry. 27. Tourism research needs in the personal transportation modes: a 1990s perspective. 28. Research needs in the intercity bus and rail transportation industry. 29. Research needs of the lodging industry. 30. Research needs of small tourism enterprises. -

Part six. Assessing the impacts of tourism. 31. Assessing the economic impacts of travel and tourism - introduction to travel economic impact estimation. 32. Assessing the impacts of travel and tourism - measuring economic benefits. 33. Assessing the impacts of travel and tourism - measuring economic costs. 34. Evaluating the human resource (employment) requirements and impacts of tourism developments. 35. The social impact of tourism on developing regions and its measurement. 36. Frameworks for assessing tourism's environmentals impacts. 37. Event tourism: evaluating the impacts. - Part seven. Data collection methods of particular relevance. 38. En route surveys. 39. The delphi technique: a tool for long-range travel and tourism planning. 40. Using panels for travel and tourism research. 41. Qualitative research methods for the travel and tourism industry. 42. The nominal group technique-Applications in tourism research. 43. Model building and simulation. 44. Conjoint analysis in travel research: a manager's guide. 45. Multidimensional scaling and tourism research. - Part eight. Special marketing applications. 46. Assessing the effectiveness of persuasive communications in tourism. 47. Improving advertising conversion studies. 48. Evaluating tourism advertising campaigns: conversion vs. advertising tracking studies. 49. Methods of accountability research for destination marketing. 50. Evaluating the effectiveness of travel trade shows and other tourism sales promotion techniques. 51. Guidelines for the study of international tourism demand usage regression analysis. 52. Estimating the potential of international markets.