Marketing essentials / Sally Dibb and Lyndon Simkin.
By: Dibb, Sally
.
Contributor(s): Simkin, Lyndon.
Publisher: London : Cengage Learning, c2009Description: xviii, 457 p. : col. ill. ; 26 cm.ISBN: 9781408011508 (pbk.); 1408011506 (pbk.).Subject(s): MarketingDDC classification: 658.8
Partial contents:
Part I Marketing defined and marketing in context -- Part II Understanding markets -- Part III Developing marketing programmes
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TC External Storage | 658.8 DIB (Browse shelf) | 1 | Available | SLASx,05000,03,GR | 5000000684 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
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| 658.8 BRI Business marketing / | 658.8 COM The competitive business environment / | 658.8 CRO Cross-cultural marketing / | 658.8 DIB Marketing essentials / | 658.8 EAR Welcome to the creative age : | 658.8 EVA Marketing / | 658.8 FIR Business studies : |
Includes bibliographical references and index.
Part I Marketing defined and marketing in context -- Part II Understanding markets -- Part III Developing marketing programmes