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Strategic management : concepts & cases / Fred R. David

By: David, Fred R.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 9th ed.Description: xxxii, 461 p. : ill. ; 26 cm.ISBN: 0131123726.Subject(s): Strategic planning | Strategic planning -- Case studiesDDC classification: 658.4012
Contents:
Introduction : How to analyze a business case. - Part 1 Overview of strategic management : 1. The nature of strategic management . - Part 2 Strategy formulation. - 2. The business mission. - 3. The external assessment. - 4. The internal assessment. - 5. Strategies in action. - 6. Strategy analysis and choice. - Part 3 Strategy implementation : 7. Implementing strategies: management issues. - 8. Implementing strategies: marketing, finance / accounting, R & D, and MIS issues. - Part 4 Strategy evaluation : 9. Strategy review, evaluation and control.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 25 , Side 1, TierNo 2, BayNo 7

 658.4012 DAV (Browse shelf) 1 Available SHTEx,35050,03,GR 5000043317

Includes bibliographical references and index.

Introduction : How to analyze a business case. - Part 1 Overview of strategic management : 1. The nature of strategic management . - Part 2 Strategy formulation. - 2. The business mission. - 3. The external assessment. - 4. The internal assessment. - 5. Strategies in action. - 6. Strategy analysis and choice. - Part 3 Strategy implementation : 7. Implementing strategies: management issues. - 8. Implementing strategies: marketing, finance / accounting, R & D, and MIS issues. - Part 4 Strategy evaluation : 9. Strategy review, evaluation and control.